Bajaj's New Year 2082 Campaign Blends Gaming and Riding with Prizes Up to Rs. 1 Lakh

Hansraj HulasChand & Co. Pvt. Ltd., the exclusive authorized distributor of Bajaj motorcycles in Nepal, has unveiled its Nepali New Year 2082 campaign, "Khushi Ko Meter," under which customers get a chance to win exclusive gifts and cash prizes up to Rs. 1 lakh through an interactive digital experience. 

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In a bold move to connect with today’s tech-savvy audience, Bajaj is launching a one-of-a-kind digital game across social media platforms. Participants can compete and win exclusive Bajaj merchandise from the comfort of their own homes—but there’s a catch: they must first take a test ride of any Bajaj motorcycle to qualify for the prize.

The fun continues for customers who purchase a Bajaj motorcycle during the campaign. They will be invited to participate in a second digital game at the showroom. This in-store interactive experience challenges participants to stop the "Khushi Ko Meter" on screen at just the right moment, with the chance to win cash prizes of up to Rs. 1 lakh.

“‘Khushi Ko Meter’ is more than just a promotional offer—it’s a celebration of how technology can make the motorcycle-buying journey more engaging, rewarding, and fun,” said Abhimanyu Golchha, Director of Golchha Group. “We wanted to give our customers not just a new ride for the New Year but also an immersive experience where they can win before and after the purchase.”

The campaign is now live at all authorized Bajaj showrooms across Nepal and on Bajaj’s official digital platforms.